Why Advertise with Coffee News here in Winnipeg?
we grow business... very effectively
Because it is read by over 90,000 readers each week
We have been recognised for advertiser retention,
Clients we retain over a year, tend to stay with us. Why? Because they understand the advantages of long term effective and affordable consistent weekly advertising
Advertise to your local community, or the whole city, we make it easy to do
It's been a working success for 23years now. Let us work out a package to suit your needs
WHY COFFEE NEWS?
The reason why Coffee News is so successful is because it is good for everybody and everything it touches. Even other media services gain by getting better results for their advertisers when they also advertise in Coffee News
It provides a few minutes of light reading while the order is taken and the meal is prepared. Since most patrons can read Coffee News in about eight minutes, they have plenty of time to read all the ads as well—Coffee News works!
AND as it's published every week, people read it every week, more exposure for you!
USA surveys have shown that each Coffee News is read five to seven times in local restaurants: readers are encouraged, since it's FREE, to either take it with them or return it to the stand for others to enjoy. Every week a new issue is delivered to the rack and old copies are recycled.
Restaurants no longer need to buy several local papers for their patrons. They can now provide Coffee News as a no cost substitute for patrons who appreciate something to read while eating. Since patrons enjoy Coffee News, restaurants enjoy repeat business.
Did you know that on average, we each see over 3,000 different commercial messages daily? Advertising is everywhere. And businesses must be more savvy than ever with how they present themselves and spend their advertising dollars. Most small and medium-sized businesses are very poorly served by print, radio and TV advertising because of the simple fact that in order to reach the people who are potential customers, they have to buy at least four or more times the circulation they need. Even direct mail, which does allow them to choose their own circulation, can be very expensive.
The Benefits for Advertisers...
Exclusivity
While you continue to advertise in your local edition of Coffee News, you'll be the only advertiser in your business category—forever. This effectively locks out your competition.
The Cost, It's very affordable
Advertisements are less expensive than other print media so the small business owner can afford a regular business presence in their local marketplace which is necessary to establish buying patterns. When you compare the cost of advertising in other publications where you are surrounded by your competitors, It makes sense to advertise in Coffee News and stand alone!
Weekly Publication
distributed through restaurants & cafés. The human mind is much more alert and actively seeking mental stimulation before and during a meal. Your advertisement is "devoured" while people wait to eat. The average restaurant serves 100-900 patrons per day. Using a conservative estimate of 200 patrons per day, results in 1400 patrons per week. Most editions of are distributed to 50+ restaurants, cafés and other outlets, which equates to 70,000 potential readers. If only 20% of them read, that's almost 14,000 readers exposed to your advertisement EACH WEEK.
Coffee News is upbeat and positive. It contains the week's funniest and most unusual news stories from around the world as well as jokes, trivia, amazing facts, horoscopes and more. It puts readers in a great mood! When their mood is favourable and they see your advertisement, they are much more likely to take an interest in your business offer. It's fun, easy reading - no bad news here.
Short and sweet! Taking 7-10 minutes to read, people will also enjoy reading Coffee News while waiting to see their doctor, their physiotherapist, their hairdresser or barber" and in fact, anywhere there is a waiting area you could find Coffee News.
Targeted. Your local business needs local coverage. Prospective customers have time while waiting for their meal, their appointment or their pizza to read Coffee News, making it a great promotional tool for your local business.
Continuous and repetitive exposure. Coffee News provides the inexpensive repetition of advertisements needed to establish buying patterns - weekly exposure with additional exposure through second and more readings. With its weekly distribution on a Monday, patrons begin to look forward to each new edition. The effectiveness of an ad is increased exponentially with repetitive advertising.
Equal advertisement size & rotation. Advertisements complement each other creating impact and reducing the "big potato, small potato" type of judgment. Small advertisements are often obscured in other print media because advertisers with large budgets usually get better placement, and with weekly rotation, each advertiser in Coffee News has its turn in the more favoured spots. Standard advertising size is 2 inches high x 3 inches wide.
Advertisement design included. Advertisements are designed specifically for Coffee News so that advertisers can achieve outstanding results. Your advertising rate includes consultation, design and typesetting of effective advertisements.
Ads can be changed regularly, and we encourage that.
Coffee News supply is closely monitored. This ensures each location has an adequate supply of Coffee News for the entire week. Ads are working 24/7, consistently delivering your message and producing results.
Your advertisement will appear on our Advertisers page and we will link it to your site.
To reserve you ad space please contact Alastair Gillespie at 510-6397.
